Research, perspective and practical guidance on the changing role of print—from responsible production to connected campaigns and the value of a medium people can hold.
Paper comes from a resource that can be regrown, and the U.S. recycling system recovers more paper than any other major material in municipal solid waste. The honest sustainability story is stronger than the myth.
Read the article →A physical piece can create the first moment of attention, while QR codes, personalized URLs, informed delivery and digital retargeting carry that attention into a measurable online journey.
Read the article →Print does not make a claim true. But its physical presence, slower pace and visible commitment can help legitimate organizations earn attention and make their identity easier to verify.
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